Trends
At the top-right of each Manage page is a simple reporting interface that displays a graph of various performance metrics over a selected date range: either the previous day (“Yesterday”), Last 7 Days, Last 30 Days, Last 90 Days or the Last 12 Months. You can also set a custom date range by entering start and end dates into the calendar fields at the top of the grid and clicking the “SET” button.
The metrics displayed are Impressions, Clicks, CTR, Conversions, Conv. Rate, Cost, Revenue and ROAS (Return on Ad Spend). To change the metric displayed in the graph, simply select from the drop-down at the top right of the graph.