Google AdWords
There are three network options for Google AdWords:
- Google Search
All AdWords campaigns must include the Google Search network, which will display ads on search results pages on Google.com.
- Google Search Network
Ads targeted to the Google Search Network will appear on the search results pages of sites that use Google to power their search. Clickable includes this network as a default for AdWords campaigns, though you can deactivate it.
- Google Content Network
Ads targeted to the Google Content Network will appear on sites that display ads based on site content rather than keyword searches. Because ads on the Content Network tend to deliver many impressions but few clicks, Clickable does not include this network as a default for AdWords campaigns, though you can activate it.
If you choose to activate the Google Content Network, you can also activate "Content Bids". Content Bids, set at the ad group-level, allow you to set separate default bids for clicks on the Google and Search networks, on the one hand, and the Content Network on the other. If you would like your defaults to be the same across all networks, do not activate Content Bids. If you would prefer to manage Content Network bids separately, activate Content Bids.