Add New Ad Group - Keywords

The top of the Manage Campaign Grid, you will find a link to “Add New Ad Group.” This link will launch a wizard that allows you to create a new ad group and the first ad for that ad group.

The first field to populate is the ad group name. Your ad group’s name should give some indication of the type of product and service you are selling, or the brand or concept you are trying to promote. For instance, you may want to create different ad groups for each of the products you sell (each of them named for the product) as well as ad groups with names such as “Brand (Misspellings)” where you will maintain common misspellings of your brand name.

Next, you will set a default bid for this ad group. The default bid for an ad group, or the default “Max CPC,” is the bid that will be assigned to every new keyword you add to the ad group, unless you specify a bid for that keyword. If you do not specify different bids for every keyword, then the maximum bid for all keywords in the ad group will be the default that you set. If you do specify a bid for a keyword, that bid will override the ad group default.

Next, you will create the first ad for your new ad group. When you create a new ad, you have to populate the five fields below.  The allowed number of characters is indicated next to each field and counts down as you type.

•    Headline
The headline is the first line of your ad, and will be the link most users click to go to your site. It should be closely related to the keywords in your ad group to help improve your quality score and achieve higher clicks.

•    Description Lines 1 and 2
The description lines give more information about the product and services you offer. In general, the first line conveys more specific information about your offerings, and the second line, often referred to as the “Call to Action” line, tells the customer what to do (i.e., “buy …”, “sign-up for …”, “order now”). Yahoo provides one longer description line rather than two description lines

•    Display URL
This is the URL that will appear at the bottom of your ad. The root of the URL needs to be the same as the landing page’s root, but the second part of the URL may be different.

•    Destination URL
The destination URL is the actual URL that customers will be taken to if they click on your ad. As a best practice, the landing page customers arrive at should be a page that closely matches their search and your ad, rather than a homepage or a generic landing page.

To start the ad over, click the “Clear / Reset Ad” link at the bottom left.

SELECT THE FIRST SET OF KEYWORDS FOR YOUR AD
This section of the wizard generates a list of suggested keywords based on destination URLs for ads in your ad group as well as other factors. To select items from the list of suggestions, simply click on the suggested keyword in the box on the left, and click the “Select” link to add it. To add all the suggested keywords, click “Select All.” If you added a keyword by mistake or decided later to remove it, click on the keyword you would like to remove in the box on the right and then click “Remove.” To start over, click “Remove All.”

You can also enter a keyword or URL and click’ Suggest’ to add keywords based on that keyword or URL to the suggested list below.

You can also enter  keywords directly to add to your ad group. Simply type a list of keywords into the text field at the upper-left. Make sure to add only one keyword or keyword phrase per line.

When you enter your keywords, you can indicate the "match type" for each keyword:

• For exact matches, enter the keyword or keyword phrase in square brackets, such as, [office supplies].
• For phrase matches, enter the keyword or keyword phrase in quotation marks, such as, "office supplies".
• For broad matches, enter the keyword or keyword phrase by themselves, such as, office supplies.
• For negative keywords, place a dash before the keyword, such as, office.

(For more information on match types, see the help for "Change Keyword Match" in the "Manage Ad Group" section. For more information about negative keywords, see the help for "Edit Negative Keywords" in the "Manage Ad Group" section.)

Review and Save
Once you have completed the 4 steps to create your campaign, you will see a final review screen that lists all your selections. Click ‘Save!’ to save the new campaign and receive a confirmation screen, ‘Back’ to change a selection on a previous screen or ‘Cancel’ to cancel the new campaign creation process.