Grid

The Grid in the Manage Campaign section displays a list of that campaign's ad groups as well as the following metrics and information about each ad group:

• Status: whether the ad group is set to "ON" or "OFF".
• Max CPC: the default maximum cost-per-click bid for keywords in the ad group.
• Impressions: the total impressions to date for the ad group.
• Clicks: the total clicks to date for the ad group.
• CTR: the average click-through-rate across all ads in the ad group.
• Avg. CPC: the average cost-per-click for all keywords in the ad group.
• Cost: the total cost for all keywords in the ad group.

The date range for each metric is determined by the 'Set Date Range' control on the top right of the Manage section.

To drill down to the "Manage Ad Group" section, select an Ad Group from the Account Grid, by clicking on one in the left column.