Campaign Name

The campaign name is shown in an editable field.  To change your campaign’s name, simply click on the existing name at the upper-left of the campaign information box, type a new one and move your cursor away.
   
To make account maintenance easier, campaign names should reflect important campaign-level attributes: the business line from which you pay the budget for this campaign; the location targeted by this campaign; the campaign language; and the active networks. For instance, the campaign name “home theater” doesn’t give you very much information, other than an indication of what types of keywords you’re likely to be associated with that campaign’s ads (something which you should indicate at the ad group-level). On the other hand, the campaign name “Home Theater – Boston (English, GS)” gives you four pieces of information: “Home Theater” indicates the business line that pays for the campaign; “Boston” indicates the target location; “English” indicates the target language; and “GS” indicates the two active networks (“Google” and “Search”). The name of your campaign will not appear to searchers.

(For more information on Clickable Best Practices for naming and creating campaigns, click here.) [link to Clickable U: Structuring Your Campaigns, Part 1]