Create Ad Variations

This wizard is similar to the basic wizard for adding new ads, but it allows you to test up to eight variations of an ad without having to create each ad individually. Simply enter one or two headlines, and up to two variations for each description field (as well as your display and destination URLs) and the tool will generate as many as eight variations on your ad, using the fields you have entered.   We provide the best performing ad in your ad group for reference as a stating point.  You can use this to populate one of the ad options to create variations from.  Select the checkbox next to the ad and click “OK”. As ads become complete with all the required elements, check boxes appear next to them.  You can de-select any of he eight ads before saving. After testing each of these for a period of time, you can allocate the most resources to the best performing ad.

To view competitive ads, choose one of your ad group’s keywords from the drop-down menu on the upper-right and the wizard will display top-performing ads for those keywords.