Add Placements

This wizard allows you to add placement sites to your ad group. There are two methods for selecting placement sites: browsing by category or searching by topic. You can switch between these two by clicking on the “Browse Categories” and “Describe Topics” links at the top of the wizard.

Browse Categories

To browse by site category, simply click on the category name in the dialog box at the upper-left of the wizard. You can either click on a top level term to see all sites in that category, or click on the arrow to left of the term to display more targeted sub-categories. 

Describe Topics 

To search for placement sites by keyword, use the “Describe Topics” option. Enter a keyword into the field at the upper-left of the wizard, then click “Suggest” to display suggested placements for that keyword.

To add placement sites to your campaign, either click “Add All” to include all of the suggested placement sites, or select individual sites in the “Suggested Placements” dialog box and click the “Add” link to add them individually. (If you generate new suggestions after adding sites, your old selections will be saved.) You can also remove sites either by clicking the “Remove All” link to start over, or by selecting individual sites in the “Selected Placements” dialog box and clicking “Remove” to remove them individually.

Sites that you add will remain on your “Selected Placements” list even if you switch back and forth between the two methods. 

Once you have made your selections, click on the “Next” button to review them. If you’re done making selections, click “Save.” To go back and add or remove sites, click “Back.”