Add New Keywords: Tool

At the top-left of the "Add New Keywords: Tool" wizard, you can enter new keywords to add to your ad group. Simply type a list of keywords into the text field. Make sure to add only one keyword or keyword phrase per line.

When you enter your keywords, you can indicate the "match type" for each keyword:

• For exact matches, enter the keyword or keyword phrase in square brackets, such as, [office supplies].
• For phrase matches, enter the keyword or keyword phrase in quotation marks, such as, "office supplies".
• For broad matches, enter the keyword or keyword phrase by themselves, such as, office supplies.
• For negative keywords, place a dash before the keyword, such as, office.

(For more information on match types, see the help for "Change Keyword Match" in this section. For more information about negative keywords, see the help for "Edit Negative Keywords" in this section.)

If you would like suggestions for keywords to include in your ad group, use the Keyword "Tool". This wizard generates a list of suggested keywords based on destination URLs for ads in your ad group as well as other factors. To select items from the list of suggestions, simply click on the suggested keyword in the box on the left, and click the "Select" link to add it. To add all the suggested keywords, click "Select All". If you added a keyword by mistake or decided later to remove it, click on the keyword you would like to remove in the box on the right and then click "Remove". To start over, click "Remove All".

You can also enter a keyword or URL and click 'Suggest' to add keywords based on that keyword or URL to the suggested list below.

Once you have made your selections, click the "Save" button to complete adding the keywords to your ad group.