Placement Grid

The Placement Grid contains the following information: 

• Status: whether the placement site is active or paused 
• Max CPC or CPM: the maximum cost-per-click (CPC) or cost per thousand impressions (CPM) bid for the placement site. You can change the Max CPC for a campaign directly on the grid by entering a new value and moving your cursor away from the field. 
• Impressions: the total impressions that ads on the site have received over the selected time period. 
• Clicks: the total clicks that ads on the site have received over the selected time period. 
• CTR: the average click-through-rate for ads on the site over the selected time period. 
• Avg. CPC or CPM: the average cost per click (CPC) or cost per a thousand impressions (CPM) for ads on the site over the selected time period. 
• Cost: the costs of ads on the site over the selected time period.·          
• Conversion Rate: the average percentage of conversions generated per click by ads on this site over the selected time period. 
• Cost/Conversion: the average cost per conversions for ads on this site over the selected time period. 
• Conversions: the total number of conversions for ads on this site over the selected time period.                                    

To the right of each site in the Grid is a checkbox that allows you to perform bulk actions. Simply click on the campaigns you want to modify, then you can either “Pause,” “Unpause” or “Delete” those sites simply by clicking on the appropriate button at the top of the grid. 

You can also change the default bid for a number of placement sites by clicking on the checkbox for those sites and then clicking on the “Set Bid (Max CPC) or (Max CPM)” button. A dialog box will pop up asking you to enter a new default bid. Enter the new value and click “Save!” to update your placement sites. To cancel, click on the “Cancel” button. 

When a change is made via an inline or a bulk edit, the change will be queued and synced with the ad network within 10 minutes.  While the  sync update is pending, a green and white ‘in progress’ icon will appear to the left of the campaign name.  Once you refresh the page, the in progress indicator will be removed if the sync was successful or be replaced a yellow error icon, containing any errors or notifications we receive from the networks during the sync.  Both the in progress and error icons will pop-up a small window with more information when rolled over with your mouse.