Ad Network Grid

The Ad Network Grid includes the following information:

• Network: For keyword campaigns, the Search and Campaign networks will appear on separate rows. For placement campaigns, there will be one row of placements.
  
• Status: whether the network is enabled or disabled.
• Max CPC: the default maximum cost-per-click (CPC) or cost-per-thousand impressions (CPM) bid for keywords or placements within the selected network. (If "Content Bids" are activated, the default max CPC for Google Search, Yahoo! Sponsored Search or Microsoft adCenter keywords may be different than the corresponding default max CPC for Google Content Network or Yahoo! Content Match keywords.)
• Impressions: the total impressions for the ad group's ads on the network over the selected time period.
• Clicks: the total clicks for the ad group's ads on the network over the selected time period.
• CTR: the average click-through-rate for the ad group’s ads on the network over the selected time period.
• Avg. CPC or CPM: the average cost-per-click (CPC) or cost-per-thousand impressions (CPM) for the ad group’s ads on the network over the selected time period.
• Cost: the total cost for the ad group’s ads on the network over the selected time period.
• Avg. Pos.: the average position in which the ad group's ads appear on the network's search results pages over the selected time period. (Not relevant for content networks.)
• Conversion Rate: the average percentage of conversions fo the network over the selected time period.
• Cost/Conversion: the average cost per conversion for the network over the selected time period.
• Conversions: the total number of conversions over the selected time period.