Ad Grid

The Ad Grid includes the following information:

• Ad:  Shows the ad and allows you to edit the as copy by clicking on the ‘Edit’ link underneath
• Status: whether the ad is active, paused, pending or inactive due to editorial reasons 
• Impressions: the total impressions for the ad over the selected time period. 
• Clicks: the total clicks for the ad over the selected time period. 
• CTR: the average click-through-rate for the ad over the selected time period.
• Avg. CPC or CPM: the average cost-per-click or cost per thousand impressions for the ad over the selected time period. 
• Cost: the total cost for the ad over the selected time period. 
• Avg. Pos.: the average position in which the ad appears on search results pages over the selected time period. (Not relevant for content networks.) 
• Conversion Rate: the average percentage of conversions generated per click by this ad over the selected time period. 
• Cost/Conversion: the average cost per conversions for the ad over the selected time period.
  Conversions: the total number of conversions for this ad over the selected time period.

To the right of each ad in the Grid is a checkbox that allows you to perform bulk actions. Simply click on the ads you want to modify, then you can either “Pause,” “Unpause” or “Delete” them simply by clicking on the appropriate button at the top of the grid.

When a change is made via an inline or a bulk edit, the change will be queued and synced with the ad network within 10 minutes.  While the  sync update is pending, a green and white ‘in progress’ icon will appear to the left of the campaign name.  Once you refresh the page, the in progress indicator will be removed if the sync was successful or be replaced a yellow error icon, containing any errors or notifications we receive from the networks during the sync.  Both the in progress and error icons will pop-up a small window with more information when rolled over with your mouse.