ActMap

Each keyword appears as a block. Keywords with the highest values for the selected metric appear as the largest blocks toward the upper-left, and those with the lowest values appear as the smallest blocks in the lower-right. You can select a different metric from the pull-down in the top bar. The available metrics are Cost, Impressions, Clicks, CTR, Conversions, Conversion Rate, Revenue, and Return on Ad Spend (ROAS).

Click on any block in for more detailed metrics and information about that particular keyword.

Blocks are color coded by severity. Grey means no action required, while high (red), medium (orange) and low (yellow) require action. If you click on a colored block for a keyword requiring action, you will find the same information and data as you would by clicking on a grey block, as well as a button allowing you to open a recommendation wizard and take action on that keyword.