Recommendations

Clickable's recommendations are the heart of the product. They allow you to perform day-to-day updates to your ad groups and campaigns without having to engage in complex and time-consuming analysis on your own.

While our recommendations range in type from qualitative best practices (such as proper capitalization procedures) to quantitative bid management and campaign maintenance, the structure of each action and alert wizard is similar. At the top of each wizard is the name of the recommendation type, the severity of the particular recommendation and the entity – either a campaign, ad group or keyword – that the recommendation refers to. Below this, you will find two pieces of information: below the heading "Why did I get this?" is an explanation of why you received a particular recommendation or alert, and below the heading "What should I do?" is an explanation of what action you should take. A table below the explanations displays the particular metrics that caused the recommendation to be triggered, as well as estimates showing what will happen if you take our recommendation.

For more detailed information about each action or alert type, mouse-over the "Learn More" tab in the upper-right of the wizard and a panel with more information will appear.